It is no good to simply identify the bad publicity (ie H.E. top-up fees haven't gone down too well). You should also offer your opinion as to why the situation was avoidable. This is an example of a question where a straightforward answer with no further explanation simply is not enough. You may wish to consider:

How partial or widespread the bad publicity was

The precise nature of the incident or activity leading to the publicity

How it was dealt with at the time

How things have changed since

How you would have dealt with it with the benefit of hindsight

What has resulted from the publicity