Determine how the candidate defines what is right.

Determine how the candidate defines a loss. Is there a loss in terms of fundamentalism, social institutions, moral agency or virtuous organizations as a whole?

Fundamentalism: Financial and legal responsibility only "Business of business is profit."

Social Institutions: Social contract exists beyond economics and legalities. Need to accommodate stakeholders' interests.

Moral Agency: Moral obligations similar to people. Morality and ethics are part of culture: The 'right thing to do.

Virtuous Organizations: Organizations that foster the good society. Obligation to build a better world.