The first is a matter of knowing if you are a modeling agency, a model management firm or a modeling school. A modeling agency finds works for models. This can range for any type of runway (mall shows, tea room shows, fashion runway, department shows), photo shoots (fashion and commercial print) commercial acting, and personal appearance (auto show, samplers). In some states and agency is considered to be an employment agency and must meet all of the state laws and regulation for this type of business. Many businesses try to avoid this by calling themselves modeling management firm and their role is to work with independent contractors or businesses (the model) to develop their career and business and to put them in contact with firms that need their services. The last business form is a school. With a school the purpose is to train and prepare an individual for a career in modeling and not to find them work. Where I think a lot of folks go wrong is thinking these are all the same and not writing a business plan base on one of these types of businesses.