The reasons we ask this question are twofold. First, it gives us the insight into the candidate's ability to fit into our already defined sales culture, one that is also quite quirky. Second, candidates' answers show us if they have the ability and bravado to express an opinion on the spot, a skill which is essential to the 'insight selling' process. Not only does this help us eliminate candidates who can't think on their feet, we sometimes get some cool ideas about how to change the office!