The best questions to ask are those that you really would like to know the answer to, rather than those you can find in books on interview skills. If you research the company well enough, you will find a number of questions naturally arising that you wish to be answered.

You should, though, concentrate on questions that show your interest in, and motivation to do, the job itself, rather than the rewards it will bring. So, for example, you should ask about training and career progression in preference to pay and pensions! Other questions you could consider asking include:

★ What do people enjoy most in working for the company?

★ How many exhibitions does the company undertake each year

★ How realistic are early promotion prospects if I am successful?

★ What plans do you have for the future in terms of new markets/products?

★ Do you run any competitions or sales incentives?