This is a favorite sales interview question for trainee-type sales jobs. Sales interview answers to the "Sell me this product" question should clearly show your ability to uncover the customer's needs and wants, to select key features of the product and to sell the benefits of these features to the customer.

The benefits should meet the customer's needs and make the sale. A basic rule of selling is to sell the benefits the customer will gain from the product rather than the list of features the product has.