► Mediocre Responses:

► I write my blog post in Word and then post it when it's ready.

► Great Responses:

► I write my blog post in Word, add hyperlinks to at least three other pieces of content on our site that we've published, and add at least one hyperlink to a third party resource.

► I ensure there's an associated featured image for the post by going to a stock image site.

► I always make sure there's a clear call to action at the end of each post.

► For quality control, I make sure at least one other person has proofread it before publishing.

► I optimize the title for a target keyword by looking at what terms people are searching for in Google.