☛ Mediocre Responses:

► My manager tells me what I should write about and gives me an outline.

► I look at what's trending and pick an interesting topic.

☛ Great Responses:

► I keep a backlog of keywords that people are searching for in Google related to my target topic, and create posts based on the backlog.

► I set up Google News alerts and a feed reader to look at which topics are trending in the news that relate to my topic area. I come up with spins on those topics to newsjack those stories.

► I regularly ask the sales team what questions their prospects are asking, and use the responses as fodder for my next post.