☛ What web analysing packages are you familiar with?

☛ Why it is important to monitor your website traffic (or the lack of it)?

☛ How do you assess engagement/the value of a visitor to the business?

☛ What is 'Bounce Rate'?

☛ Explain the difference between a page view, visit, visitor and unique visitor?

☛ What does Google Webmaster Tools do?

☛ Explain what a conversion rate is.