☛ Can you explain what PPC stands for?

☛ Do you have experience directly managing a Google Adwords campaign?

☛ How do you improve quality score?

☛ What does CPC means?

☛ With CPC ads, how can a lower click through rate lead to a higher ROI (Return on Investment)?

☛ Is it good, bad or indifferent to pay for ads on terms that you already rank on for natural search?

☛ How do you measure ROI?

☛ What’s your methodology in creating ad copies