☛ What is the purpose of social media?

☛ Give an example of when you have had to write a social media strategy explain how you approached this task

☛ What are the differences between writing for traditional web channels and writing for social media?

☛ Why do you think we should use social media?

☛ In what ways do we need to be careful when using these tools?

☛ How do you measure social ROI?

☛ What is your experience managing multiple social media accounts?

☛ What social media tools have you experience with?

☛ Which social media brand strategy has inspired you lately?

☛ What is your policy on moderating comments?

☛ How does social media affect SEO and your online profile?

☛ Can you tell us about some of the challenges you have faced when introducing social media in your previous job, and how you overcame them?