☛ Cross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it.

☛ It provides the users with reference sites that consists the content related to the search.

☛ It doesn't need to be owned by the same person as it provides the methods that have been built on the Internet.

☛ It serves the purpose to display the page on the search engines using search engine optimization techniques and methods.

☛ The site ranking is calculated on the basis of the relevance of the sites and then it is reflected on the search engine.

☛ It uses SEO tools that provide reciprocal links and inbound links that can be used as our SEO.