⟩ Do they have a blog and do they currently write content for social media channels?
Ask to see their blog in action and make a note to see if they’re posting regularly.
Pro Tip: ask to see links to content they’ve written on the web. Many times, candidates will produce content for places like LinkedIn Pulse and Medium, without having their own personal blog.
It’s crucial that your candidate has a working understanding of how content drives everything in digital marketing – SEO, content, and social media.
