To assess the social media presence of a company following parameters can be used

☛ Whether company is registered with all the social media sites Pinterest, Facebook, LinkeIn, etc

☛ Frequency of content publication on social sites

☛ Type of content- imagery based/text etc.

☛ Level of audience engagement posts enjoy

☛ Is the description in social media aligned with the company’s goals

☛ Is the company’s information on social sites are updated and current

☛ Does your social media profiles include relevant links to your website, blog and other social media presence

☛ Does Company follows the right metrics to get more attention from social sites,

☛ Company’s employees from all other division or franchises have created their own profile on social networks

☛ Is company’s brand consistent on each network like- same logo, company description, etc.

☛ Whether a presence on social sites are used only for pushing out messages or used as a platform to create conversation