⟩ How would they allocate your budget for social media advertising?
Ask them to describe a plan for how best to allocate your budget and how they would know if it’s successful.
A typical budget consideration is for Facebook ads. Depending on your company and your market, a minimum $500/month is a good start.
Investment in social media and content marketing is prerequisite for success. There are 6 main ways you’re going to invest if you want to see ROI (return on investment):
☛ Financial
☛ Time
☛ Manpower
☛ Attention
☛ Monitoring, publishing and reporting software
☛ Training
