Use various tools to check the site optimization, the parameters to check the success of social media success are

☛ Rise in the number of followers

☛ Increase in the number of leads

☛ Number of Inbound links to your site through social sites

☛ Number of bloggers comment, social shares and traffic generated

☛ Increase in the total sales made online

☛ Number of Posts published

☛ Conversion- Number of subscription

☛ Account Creation

☛ Query form submission