This is important to understand after the project is complete. Why? Because once the code is written, images are uploaded, and the site is launched, your website is an ever evolving entity. If not, don’t bother creating one. Over time, your website should grow in content, and your White Hat SEO strategy will shift. For the changes you (or someone on your staff) can’t make, then knowing your developer’s hourly rate or maintenance fees to help budget for the care and feeding of your website after its debut.