☛ Talk about one of your most effective campaigns. What made them so effective?

☛ How do you know when a campaign has failed? What metrics do you use?

☛ What does the conversion funnel look like at your company?

☛ How many people are on your current marketing team? What are their roles?

☛ How would you describe your current brand’s tone of voice and visual identity?

☛ How do your customers inform your approach to brand-building?

☛ How do you get product feedback from your customers?

☛ What tools do you use to stay organized?

☛ Talk about your experience with editorial calendars.

☛ What is the relationship between SEO and content marketing?

☛ What are some common SEO mistakes in digital content production?

☛ What are the most important and effective social media channels for your brand?

☛ What is your experience with marketing automation?

☛ What role does paid advertising play in your overall strategy?

☛ What is your experience with co-marketing campaigns?

☛ What is the importance of thought leadership at your current organization?

☛ Describe a time you worked with a team to create a campaign on a tight budget.

☛ What is your approach to structuring a marketing budget?

☛ What is your approach to editing copy?

☛ Describe a time you gave constructive feedback to a colleague.

☛ Describe a time your team didn’t agree with your direction. How did you handle it?

☛ How would you handle negative feedback about your brand?

☛ What’s interesting about our current marketing? What could we do better?