Conversion rate is nothing but to bring more visitors to your site. To increase the conversion rates you have to focus on following things

☛ Write compelling content on your site that is relevant to the keyword or search query

☛ Maintain a high degree of relevance between your ads and corresponding landing pages

☛ The webpage should easy registering process, signing up for a newsletter or making a purchase

☛ Check design of your landing page which should have right combination of color, layout and GUI to attract more customers