With this question, the employer is asking why you applied for the job so it goes without saying that your answer needs to reflect the job advert and the business you’d be working in. Think back to when you first saw the job advert and ask yourself what it was that made you click ‘apply’ – was it the actual role itself? The business? The location? Or was it the salary? Normally I’d urge you to be honest, but if you did apply for the job because it had a great salary, I’d urge you to keep quiet in this instance – you don’t want the employer to think you’re greedy!

From a perfect answer point of view, I’d advise you to focus on the role itself and the company in question. If it’s true, you could say that you applied for the job because you liked the variety the role offered and you were keen to work for a well known, well respected brand. Alternatively, you could say that you applied because you wanted to work for one of the best employers in the area and the opportunity sounded perfect in terms of taking the next step in your career.