You should try and answer this question as honestly as you can. Think about why you applied for your first digital marketing job – was it the reputation of the industry? Its fast-paced nature? The fact high-paying salaries were on offer? Or the fact that it’s constantly changing, growing and adapting on a weekly basis?

The employer is asking this question to test your commitment to the industry and to find out what makes you tick as a digital marketing candidate – so your answer needs to convey your commitment and enthusiasm for the sector overall.

A good answer would be to say that you were attracted to the industry because it’s got a good reputation and there are lots of opportunities available to progress your career, learn new skills and expand your knowledge. This answer shows you’re committed to the sector long-term and demonstrates that you’re a candidate who’s constantly looking to improve and enhance their skills.