⟩ Tell us what channels do you think are most relevant to our business? How do you use each channel differently?
This question should give you a sense of how thoughtful the professional is and how well they know major social media channels. The real answer is that it depends on what your business goals are and where your community is. The job of a social media specialist is to find and grow that community using strategies tailored to each platform, whether that’s promoting a blog article on Facebook, using Twitter to field customer service requests, or sharing relevant content on Tumblr.
