☛ Why it’s important to ask this: In order to create great content, you have to know how to discern which content is doing well in the first place.

☛ What to look out for: There are many answers to this question, so this helps tease out what type of content marketer the candidate is. Here are some possible answers:

☆ “Traffic”

☆ “Repeat visitors”

☆ “Retweets and likes”

☆ “Search engine ranking”

☆ “Comments”

☆ “Leads and sales”

☆ “It depends”

☆ The more they name off and can sensibly explain the importance of, the better.