It’s rare for an interview not to include this question.

The good news is that it’s an easy one to prepare for.

Most companies want to recruit people who are enthusiastic about the company and its products. They don’t want people on the team who “ended up there by accident”. So this is your chance to show why working for the company is important to you and why you think you will fit in.

They will be looking for evidence that you can make a contribution and will be able to grow into the role they are recruiting.

This question is designed to screen out candidates who aren’t serious about the company or may be using it as a stop-gap, while they look for something better.

It’s also your chance to make the most of the company research you have done. You can use this opportunity to add comments that show you understand the company’s position in the market place; the role of its competitors and any challenges it may be facing.

Sample Answer: “I'm not looking for just another pay check. I enjoy my work and am proud of my profession. Your company produces a superior product/provides a superior service. I share the values that make this possible, which should enable me to fit in and complement the team."