Sometimes in interviews, you will be asked questions that lend themselves to be answered vaguely or with lengthy explanations. Take this opportunity to direct your answer in a way that connects you with the position and company, be succinct and support your answer with appropriate specific examples.

Sample Answer: "I chose advertising because I have always been a strong communicator with a good eye for design. I have a particular interest in creating dynamic eye-catching pieces that support a new product being introduced to the market. I also like the fast-paced high-energy environment that seems to be commonplace in the advertising industry."

Advice: Your answer needs to convince the interviewers that your skills are exactly what they want. They want to know if you have a realistic view of what it is like to work in their industry. Be specific; show them that their industry and your career goals are in sync.