It is very essential to track Social Media success to know if you are advancing on the right path. Relevant metrics that can be used to track social media success can be:

☛ Google Analytics is an ideal way to measure how much traffic is being directed to your website from the various social media channels

☛ Reviewing the quality and relevance of the content of your business. Monitor unique page views, time on page and total pages viewed

☛ Observe share of voice which is nothing but the conversations about a company versus with that of your competitor’s. Share of voice can be obtained by a simple formula = company’s mentions on social media platforms/ competitor’s mentions on the same. You can use a free tool, SocialMention for the deriving the same

☛ Tracking the total size of community and engagement using a social CRM tool

☛ Tracking your Social Media Returns on the efforts you put. Add up the totals of your positive, neutral or negative mentions and measure them over time.