Not all audiences are the same. Knowing the benefits of a targeted audience for a marketing campaign is as important as knowing how to create such an audience for the company where you want to work. Take the time to identify how you can target the company's ideal audience before the interview.
Explain what are relevant metrics for tracking social media success?
Explain me what do you think is the most important thing a Social Media Manager should be doing?
Explain would Google+ be worth using for our business?
Tell us what social platforms do you specialise in? Why would these particular platforms be right for our business?
Tell me how do you deal with negative comments or a brand reputation crisis?
Explain what online communities have you managed in the past?
Tell us what is a limitation you have experienced on a social media platform? How did you overcome this?
Explain how would they allocate your budget for social media advertising?
Tell us how would you deal with a negative comments or a social media crisis?
Tell me how do you measure social return on investment (ROI)?
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