The amount of followers isn’t the only sign of success in social media. A social media manager should be able to help you define success on a strategic and tactical level, in order to support your larger marketing goals.
If a social media manager has a limited view of success, or is unable to explain performance measurement beyond the volume of audiences, they won’t be able to provide you with higher level strategic solutions.
Explain me how long have you been engaged in social networking and/or social media channels? Will you provide me with links to your accounts?
Explain me how do you evaluate new social networks and do you alert your clients of new opportunities?
Explain me what are the key ways you ensure a campaign’s success across various social media platforms?
Explain do you offer a guarantee?
Explain what does “community management” mean to you? Do you include community management in your social media services?
Please explain how would you utilize LinkedIn profiles and groups in a marketing campaign for our company?
As a social media manager, what do you see as some up-and-coming social media platforms?
Explain what is your perception of social media marketing and how will it help my in my business goals? How will we measure success?
Tell me how do you stay organized when managing several campaigns across various platforms?
Are you familiar with any restrictions or limitations on social media activities that might impact my industry?
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