☛ Describe the structure of your current marketing team. What is everyone’s role? Who do you report to?

☛ Discuss the relationship between social media and content marketing.

☛ Social media functionality is constantly evolving. How do you stay updated?

☛ What’s the relationship between social media and brand-building?

☛ What social channels do you prefer and what are the advantages and disadvantages of each?

☛ What other social media platforms do you use on your own time?

☛ What strategies would you recommend for building a social following?

☛ How would you describe the brand voice of your current company?

☛ How would you describe your company’s visual identity?

☛ What tools do you prefer for scheduling, content curation, project management, social listening, etc?

☛ How have you used social media for customer support?

☛ What’s the relationship between social media and sales?

☛ How would you present the results of your work?

☛ How would you encourage the creation of user-generated content?

☛ How do you integrate social media with offline events?

☛ Describe a time you interacted with an angry customer on social media.

☛ How would you handle negative comments about your brand on social media?

☛ What have you noticed about our current social presence? What could we improve?