☛ Engagement. Whatever the channel, there needs to be measurable conversation around your company brand. Content is what drives social marketing success so if your content stinks, you won’t see people engaging. Your candidate should be well-versed in writing and curating relevant content for your audience.

☛ Leads. Have they run a social campaign that generated leads? What’s their track record with Facebook ads? Organic (non-paid-for) leads from social media look very different than the ones you see from advertising. Listening and responding timely to social media leads is crucial. Just like in real life conversations, when people talk to you, they expect a response.