Social engagement doesn’t end when you publish your Facebook page. In fact, creating profiles is often the ‘easiest’ part of the process. The execution of the community management strategies that follows is the more difficult (and more expensive) element.

It is important to know how your social media manager approaches community management and what strategies and tactics they will use to interact with your audiences. If you don’t know this, then you will have no clue on how they will manage your brand online. You should have guidance and offer feedback into how your business is positioned and wants to be perceived online.