☛ Do they know about Instagram updates and which images get the most views/traffic? How would one acquire these images?

☛ Do they understand the value and necessity of hashtags on Instagram?

☛ Have they used and promoted a company hashtag? Did employees regularly use it?

☛ What creative ways have they used Instagram to attract and/or engage talent?

Don’t forget to ask if they are knowledgeable of other social platforms and how to use them. If a candidate passes the first interview, bring them back for a second round and have them critique your current strategy.