☛ Do they know what is free and what costs money?

☛ Do they have experience writing copy for the free promoted posts on LinkedIn?

☛ How do they decide when and when not to use a paid media campaign?

☛ What do they think about hashtags on LinkedIn?

☛ What do they think about volume of content on LinkedIn?

☛ How have they engaged with employees in a LinkedIn campaign?

☛ Have they ever trained staff or other recruiters on how to effectively use LinkedIn for branding, advertising, and/or sourcing?

☛ How do they know whether LinkedIn is successful in hiring?