☛ Why have you joined social media?

☛ What is your brand’s overall purpose?

☛ What do you or your company aim to achieve with social media?

☛ Who is your target audience?

☛ Which social channels do they use?

☛ What topics and sources of information are most important to them?

☛ What events matter to them and their lives?

☛ What problems can you help them solve?

☛ What jobs can you help them complete?

☛ What is your brand voice?

☛ What is the tone of your social media updates?

☛ What emotions do you hope to convey through your brand’s visuals and messaging?What types of content should I post on which social platforms?

☛ What type of content best supports your content marketing mission?

☛ What are the main topics, categories or messages that support your brand?

☛ Should you use social media to provide customer service?

☛ What realistic resources do we have?

☛ Who should set up and maintain my company’s social media accounts?

☛ What is the workflow from content creation to publication?

☛ How often should I post new content on my social networks?

☛ How does social media fit with our other campaigns?

☛ What is working with your social media marketing efforts?

☛ What is the customer journey from search to purchase?

☛ Where does social media fit within your funnel?