☛ Have them explain the audience on each social platform and how they have approached each audience in the past. Would they do things any differently at your company?

☛ Have them show you an example of a recent post on each platform that performed well and one that tanked, and explain to you why.

☛ Do they use segmented messages or do they try to get mass appeal to all audiences?

☛ Do they understand the difference between engagement and distribution?

☛ What kinds of metrics would they collect to know if a specific campaign was effective?

☛ Have they reported ROI on engagement and distribution before? If asked to, how would they go about it?

☛ How they have activated recruiters and/or staff within a social recruiting initiative?

☛ Do they know the difference between “content curation” and “content creation” and the best balance for sharing each?