This question is a great chance for you to give the interviewer an inside look at your personality and to talk about what media brands and personalities inspire you. When preparing your answer, be honest but don’t pick the most obvious choice. “Don’t say that it’s Birchbox because that’s cheating,” Juliette jokes. Instead, show that you know the social media space and that you’re familiar with brands and influencers who are making a difference. Mention the name of your favorite account, approximately how many followers they have and give a specific reason for why you like them such as the fact that they post funny memes on Instagram. This will show that you understand what goes into making a successful brand or personality on social media.