Colleges look for students who will be a good match for their school. Your interviewer wants to see a genuine interest in the college. "There's always going to be a question 'Why do you want to come to our school?' so you really have to know the school," says Bev Taylor, an independent college counselor and director of the Ivy Coach. Spend time before the interview thinking about why that college would be a good match for you. "It's important to talk about yourself. Students need to do their homework before an interview. Find out what it is about themselves that can make them happy at that college," Taylor says.