⟩ Suppose I talked to three of your customers right now, what are three adjectives they would use to describe you?
This is one of those questions where there’s no right or wrong answer. If you ask this to a handful of people, you’ll probably get a wide range of answers. That’s okay.
Hopefully, one of the adjectives will be something like “helpful.” Helping is the new selling. Clients are savvy enough to make decisions without being sold to. What they really want is someone who can help them solve a problem. Look for adjectives like helpful, consultative, or problem solving.
