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⟩ Suppose I’m a prospect and you’re calling me out of the blue. How would you introduce yourself?

Cold calling or lukewarm calling is a big part of any sales job. Unfortunately, it terrifies many people. Ask your interviewee to role play it. If they’re uncomfortable or have never done it before, that will show immediately. If they’re frightened by the idea, you’ll have to decide whether or not training can help them overcome that fear.

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