The Product Manager or “PM” is the person that sets designer and developer in motion. It’s the PM’s job to figure out what to make. The PM will tell the designer what kind of shoe to make. PM’s responsibility is to work with the sales team and customers to find out what they need. The PM is also tasked with looking forward. What will people need next year? What color shoes will be trending? Experience in retail or sales is a big help. Designer and developers are often promoted to this position. A marketing degree will help.