⟩ Why are you applying to this firm? Why GGL?
[Insert bank] is one of Wall St.'s most successful firms, with the necessary size to offer the potential for a better working environment than other firms-one that is more personable and intimate than that at the larger banks, and offers better opportunities for growth for its employees. Compared to other bulge bracket firms, [bank] seems to have a better culture from my perspective. Also, over the past few years, [bank] has been one of the few continuously successful firms-it avoided most of the catastrophe that befell Wall Street in the wake of the 2008 financial crisis-and appears to have great potential for continued success and growth. I am looking to learn more about financial services and would very much like to be a part of this firm's success.