You want a programmer who can really play to the strengths of the Ruby programming language. Here are some of the key advantages of this language:

☛ Pure Object-Oriented Language: Everything in Ruby is an object—even methods, classes, and booleans. This greatly simplifies things from the coder’s perspective and opens up a range of possibilities.

☛ Open-Source: Ruby is 100% free and open-source, with a large and enthusiastic community that can be tapped into as a resource.

☛ Metaprogramming: Ruby is widely considered to be one of the best programming languages out there for metaprogramming, or the ability to write code that can act on other code instead of data.

☛ Clean and Simple Syntax: The syntax is simple and concise, which allows developers to solve complex programs with fewer lines of code. It also helps that the code is human readable, and easy to follow.