1⟩ Tell me what's your opinion of the role of learning in sales?
Being thrown for a loop by this question is a sign that your candidate isn't a life-long learner, which is becoming increasingly important in sales.
“Logistics Services Salesperson based Frequently Asked Questions by expert members with experience as Logistics Services Salesperson. These questions and answers will help you strengthen your technical skills, prepare for the new job test and quickly revise the concepts”
Being thrown for a loop by this question is a sign that your candidate isn't a life-long learner, which is becoming increasingly important in sales.
Does the candidate mention of the importance of body language?
Some answers to "what closing principles do you follow" include:
Do not attempt to close until the buyer is ready
When you propose a close, be silent until the buyer responds
After the sale is made, quit selling
Should be able to describe three different closing techniques
If they give a positive one, ask for a negative one. e.g. a time they failed and what they learned
Money, achievement, helping customers, being #1 -- there are a lot of potential answers to this question. What makes a good answer vs. a bad one will hinge on your company culture. For instance, if teamwork is paramount within your sales team, a candidate who is driven by internal competition might not be a great fit.
Should have had concrete goals with metrics
Again, it's not necessarily a deal breaker if the salesperson doesn't actively share and engage with content on their social media accounts, but they should at least want to start doing so.
Social selling is becoming more important in all industries. If the candidate has not used social channels to research prospects or look for leads in the past, make sure they have a willingness to learn.
This is probably one of the first - and most important - questions you'll be asked. The interviewer will obviously want to know that you are interested in and good at selling.
It's also important to demonstrate the research you've done on the company before the interview and talk about why you want to sell this particular company's products and/or services. Talk about your admiration for the company's sales strategies or product quality and explain how your past experience is relevant.
I've always admired your company's reputation for customer service and I know that's a big part of why your clients buy from you. I have a lot of experience selling to your key demographic and I know how to sell the overall product experience - including the customer service component. Let me tell you about a sales campaign I came up with last year that centered on the benefits of customer service….
Depending on your company's goals, either answer could be the right one. But beware of reps who will prioritize quota over truly giving customers what they need -- or withholding from them what they don't.
While this technically isn't a question, it's important to assess whether the candidate has a helpful demeanor.
Asking for referrals from current customers should be a large part of the answer
Salespeople today should be asking questions more than making pitches. Open-ended questions that help a rep thoroughly understand a prospect's needs are as good as gold.
Even if the target market of their last job is totally different than that of the one they're interviewing for, this will show you their ability to find and keep up to date with relevant trade publications and blogs.
Everyone has bad spells, so beware of someone who claims they've never experienced a downturn. Nothing's wrong with a temporary slump as long as the candidate learned from it.
Keep asking for more and more detail to get insight into work ethic
Collaboration might be less important at some organizations than others, but candidates who aren't willing to collaborate at all won't likely make pleasant coworkers, not to mention their uncooperative attitude will block knowledge sharing.
Listen for whether they answer with a description of an ideal buyer, or a particular demographic with no tie-in to the buying process. Depending on your product or service, the second type of response might pose a problem.
Ask for examples
Can they describe selling on value, not on price?
Neglecting to use LinkedIn to research clients is not a viable option in today's sales environment. Ensure that candidates are searching for personal commonalities in addition to professional information so they can tailor their communication as much as possible. Looking into company trigger events would be the cherry on top.
Should have done a thorough job of research or your industry and company