Brand Manager

A brand is the set of product or service attributes imbibed in the consumer's mind in the form of a name, symbol, logo, design and trademark.

The importance of brand management is:

► Product differentiation from competitors

► Building corporate image

► Creating bundle of benefits for different product categories

► Attract and retain the most loyal customers

It really doesn't matter what it was, but how far did you push yourself out of your comfort zone to find the creative solution.Your passion for your idea should come through.

I always took something in the pop culture news and asked how you would handle it. I was looking to see how curious you are and how you could take something with very little subject matter expertise and put together a plan. A great Marketer has a curiosity and can form opinions quickly. This lets me see your thinking. Pop culture is a great area that goes beyond books.

The components of brand positioning are :

► Target audience

► Category/Industry/Market

► Unique selling proposition

This is a very thick question with many issues, especially adding in the global issue. I want to see you think through those issues and layer those issues into your answer. How do you handle the differences between North America and the Third World? How important is profitability vs R&D vs compassion? How would you leverage government, key influencers and where would that fit into your answer. Great marketers can handle ambiguity and there is a lot within this case.

I want to see if you can make it happen. This will show your leadership, selling skills, and willingness to push. A great Marketer can get what they want.

The potential for brand management will help the company to promote its image in the society, differentiate its offerings from competitors, devise marketing communication activities, protect its product features legally etc.

When I read a resume, I want to see big accomplishments beyond your work experience or school. Football, chess, travelling the world or charity work etc. I want to hear your story and your pride come through. Great Marketers accomplish things, and I want to know that you have a history of accomplishments. Don't tell just what you did, tell me what you ACCOMPLISHED!

Great marketers are constantly pushing themselves to improve. That starts with your own personal assessment. I want to see that you have thought about it and now see a better solution. It also puts you under a bit of unexpected pressure to see how you handle that.

To me this is one of the most important sections. It demonstrates how engaged you are in the process. The quality of your questions will help to separate you. Have five great questions done ahead of time, ask about 2-3 each interview. Ask deep questions, not surface questions.Turn each answer into a conversation starter.

My strengths are good communication, analytical and client servicing skills and flexibility to any kind of environment.

My weakness is diversified concentration.

I position as a brand by means of catering to the mass market (Flexibility) with assortment of product categories (diversified concentration) across geographies(flexibility) with high quality product standards to the consumers.