Email Marketing

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“Email Marketing related Frequently Asked Questions by expert members with experience in Email Marketing. These questions and answers will help you strengthen your technical skills, prepare for the new job test and quickly revise the concepts”



25 Email Marketing Questions And Answers

23⟩ Email Marketing interview questions answers part 2

11. What's the average CTR for B2B emails?

12. What's the average CTR for B2C emails?

13. How much content is enough for an email newsletter?

14. Should I post my email newsletter on my website?

15. What is an acceptable unsubscribe rate?

16. How can I promote my email newsletter?

17. How frequently should I email my list?

18. Who should the email "From:" be?

19. How many offers should I include in my email message?

20. When should I send my email messages?

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24⟩ What is Inbox rates?

Inbox rates: how many delivered emails actually made it into someone's inbox (rather than their junk folder).

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25⟩ Which metrics should I track for email marketing?

Over time, you need to track your email marketing efforts alongside your larger goals, whether they're direct sales (like B2C retail companies), website traffic and conversions (B2B or B2C with long sales cycles) or referral business.

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