21⟩ Explain Unsubscribes?
Unsubscribes: how many people unsubscribed from your emails.
“Email Marketing related Frequently Asked Questions by expert members with experience in Email Marketing. These questions and answers will help you strengthen your technical skills, prepare for the new job test and quickly revise the concepts”
Unsubscribes: how many people unsubscribed from your emails.
Bounce rates: the percentage of emails that were rejected by recipients' mail servers.
11. What's the average CTR for B2B emails?
12. What's the average CTR for B2C emails?
13. How much content is enough for an email newsletter?
14. Should I post my email newsletter on my website?
15. What is an acceptable unsubscribe rate?
16. How can I promote my email newsletter?
17. How frequently should I email my list?
18. Who should the email "From:" be?
19. How many offers should I include in my email message?
20. When should I send my email messages?
Inbox rates: how many delivered emails actually made it into someone's inbox (rather than their junk folder).
Over time, you need to track your email marketing efforts alongside your larger goals, whether they're direct sales (like B2C retail companies), website traffic and conversions (B2B or B2C with long sales cycles) or referral business.