41⟩ How do I get my site listed in the Google Directory?
To get your site listed in the Google Directory, you need to get your site listed in the Open Directory. The Google Directory is created from the data included in the Open Directory.
Search Engine Marketing (SEM)
Home Marketing Search Engine Marketing (SEM)
“Search Engine Marketing (SEM) Interview Questions and Answers will guide us now that Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Learn SEM by this Search Engine Marketing (SEM) Interview Questions and Answers guide.”
46 Search Engine Marketing (SEM) Questions And Answers
42⟩ Is there any way to prevent a spider from grabbing URLs that you want to keep off search engines?
Absolutely - there are many ways, and you should use them all. For a quick overview, search for robots or spiders on Google, visit The Web Robots Page, or visit B.4 Notes on helping search engines index your website from the World Wide Web Consortium. The most fool-proof method to block spidders is to password protect any files that you don't want indexed by the search engines. See Can a search engine index pages that are password protected?
In general, you should create a robots.txt file for the root folder on your site, use the robots meta tag on pages you don't want indexed, and password protect any files you're serious about protecting.
Here is a robots meta tag:
<meta name="robots" content="noindex, nofollow">
43⟩ Does the spider program run through all links on a Web page?
No spider ever has indexed every link on the Internet. The Internet is growing so fast that it is difficult for any to keep up. There is a strong chance that every page on YOUR website will be indexed, and that every link on each of your Web pages will be followed.
Generally, when a new site is launched, a search engine spider will index the home page only. On subsequent visits, the spider will go deeper and deeper into your site, over a period of time that is determined by the number and quality of links from other websites that point to your website. Getting your site listed in the major directories will accelerate the time it takes to have your site fully spidered. Remember, links from directories are links to your website. Google specifically recommends submitting your site to Yahoo and to The Open Directory if you're having trouble getting indexed by the Google spider.
44⟩ What exactly is a spider?
A spider is a piece of software that follows links throughout the Internet, grabbing content from sites and adding it to search engine databases.
Spiders follow links from one page to another and from one site to another. That is the primary reason why links to your site are so critical. Getting links to your website from other websites will give the search engine spiders more opportunities to find and re-index your site. The more times they find links to your site, the more times they will stop by and visit. This has been true since spiders began. Recently there has been an incredible amount of attention paid to links. That's because Google came clean and said in public that the number and quality of links to your site will directly impact its rankings in the search results.
45⟩ How important are meta tags now?
Though meta keywords tag and meta description tags are not the main factor search engines consider when ranking sites, they should not be left off the page. A meta description tag is supposed to be a brief and concise summary of your page's content. A meta keyword tag is supposed to be a summary list of the most important words on your page. They were both proposed in order to make using the web easier. Unfortunately, webmasters over the years have abused meta tags so much that search engine creators have had to de-emphasize their importance in their algorithms.
46⟩ What are meta re-redirect tags or meta refresh tags?
The meta redirect (meta refresh) tag is a meta http-equiv tag which, when inserted into the header of an HTML document, will cause the visitor's browser to load a new web page after a specified number of seconds have passed after the initial document has loaded, basically redirecting the visitor to the new page. The webmaster specifies the new page to be loaded and the number of seconds that must pass before the new page is loaded. The meta redirect or refresh tag takes the following form:
<meta http-equiv="Refresh" content="4;url=http://www.yourdomain.com/yourlink.html">
