21⟩ Tell us for how long have you been involved in ASO or app marketing?
I’ve been involved in ASO when it was still a buzzword within the mobile space. As a result, I’ve kept a close eye on the app stores and their developments.
App Store Optimizer (ASO)
Home Mobile Technologies App Store Optimizer (ASO)
“App Store Optimizer (ASO) Frequently Asked Questions in various App Store Optimizer (ASO) job interviews by interviewer. The set of questions are here to ensures that you offer a perfect answer posed to you. So get preparation for your new job interview”
25 App Store Optimizer (ASO) Questions And Answers
22⟩ Explain me do keywords in App Store reviews affect ASO?
Yes, they do. All the keywords in the app store reviews are indexed by the app store search engine. Hence, as part of our ASO services, we mine user reviews for getting more keyword ideas as they are full of ASO friendly keywords.
23⟩ Explain me what is the primary goal of ASO?
The primary goal of an ASO strategy is to facilitate quality app downloads. Secondary goals can include increasing brand awareness, improving app reviews and audience engagement.
24⟩ Tell us what was your favorite app in 2019?
My favourite app for 2019 would have to be Moneybox. The guys over there have put a clever spin on rounding up your expenses and using that spare change to invest into thousands of leading companies such as Netflix, Unilever and Disney. Very easy to use, great support and a wonderful UI.
25⟩ Explain me what tools do you use for ASO?
We use a number of third party and in-house tools for ASO. We use these tools to understand the search volume score, competitor tracking, app listing, download estimates, etc.
