Assertiveness is a way of communicating to others in a direct, open, and honest manner
about your individual rights and needs. In communicating with others in an assertive
way you are able to express who you are, to respect yourself, and to value your own
opinions and beliefs. Assertiveness is never done in a way that violates the rights of
others and does not involve hurting others in physical or emotional ways. The goal of
assertiveness is effective communication and mutuality in relationships?equalizing the
balance of power in relationships through giving and getting respect and leaving room for
compromise when the rights and needs of two people conflict.