Female Brand Manager

My strengths are good communication, analytical and client servicing skills and flexibility to any kind of environment.

My weakness is diversified concentration.

I position as a brand by means of catering to the mass market (Flexibility) with assortment of product categories (diversified concentration) across geographies(flexibility) with high quality product standards to the consumers.

Brand positioning is a process in which marketers would like to occupy the rational space in the minds of the target customers against competition.

The following are the basis for positioning a brand:

☛ Target audience

☛ Frame of reference

☛ Point of differentiation

☛ Reasons

A brand is the set of product or service attributes imbibed in the consumer's mind in the form of a name, symbol, logo, design and trademark. The importance of brand management is:

☛ Product differentiation from competitors

☛ Building corporate image

☛ Creating bundle of benefits for different product categories

☛ Attract and retain the most loyal customers

The components of brand positioning are :

☛ Target audience

☛ Category/Industry/Market

☛ Unique selling proposition

Most companies do a first round of 3-4 interviews, but each interview is similar in structure and focus. The interview questions asked are largely up to each interviewer, and there is little or no coordination between interviewers.

The potential for brand management will help the company to promote its image in the society, differentiate its offerings from competitors, devise marketing communication activities, protect its product features legally etc.

☛ Confidence: Assured coverage of all areas critical to the job.

☛ Objectivity: Information sharing and group assessment increases quality of decisions.

☛ Decision Speed: Coordination means less need for many rounds of interviews.

☛ Transparency: How else do you know if people on your team are good interviewers?

☛ Recruitment: A comprehensive approach gives top talent confidence in your company

Go through its value proposition, target customers, and competitive analysis, to the product's positioning strategy.

I learn/understand quickly the functional/technical aspects of a complex system.

Specify stages such as market research, development, documentation, mass production, launching, marketing, branding, services, etc.

I learn/understand the market needs through performing market analysis.

☛ Ask A Good Product Manager is going on hiatus?

☛ Should I study product design or economics?

☛ Is a good product or a good management team more important?

☛ How do I set up customer interviews?

☛ Should I just focus on my product or the supporting services too?

☛ How can I translate needs of an industry into portfolio requirements?

☛ Are product managers always just developing new products?

☛ Should my requirements documents include all requirements or just new ones?

☛ How can I establish product management within a company?

☛ How technical should a product manager be?

☛ What is the difference between a good product manager and a great product manager?

☛ If product managers are CEOs of their products, why aren't more of them CEOs?

☛ How can I create a product which customers love?

☛ How do I position a new version of an existing product and avoid cannibalization?

☛ What goes in to a product strategy besides goals, objectives, and tactics?

☛ How can I avoid cannibalization with a new product?

☛ How to go from sales engineer to product manager?

☛ How can I determine the sales ability of an innovative new product?

☛ What are my career options after product management?

☛ How can product management weather the recession?

☛ How is a product manager different from a brand manager?

☛ How can a product manager best use surveys?

☛ What questions should I ask on a product management job interview?

☛ How can you best manage a product atop a platform?

☛ How can I get international product management experience?

☛ How can you listen to the market with limited resources?

☛ How can I gather competitive information on private companies?

☛ How can products sharing the same platform best be managed?

☛ What is the best way to manage feature requests?

☛ How can you best discontinue a product?

☛ How do you differentiate in an overcrowded market?

☛ How many products should a product manager manage?

☛ What is the best product manager career path?

☛ How can IT be involved in product management?

☛ How do you manage a product as part of a portfolio?

☛ Will an IT person be a good product manager?

☛ What is better: many small customers or a few large ones?

☛ Should product managers have input on hiring decisions?

☛ How much project management should a product manager do?

☛ How can product management work in a services firm?

☛ How can I persuade others who have more industry experience?

☛ What are the best product management MBA programs?

☛ Should I get product management certification?

☛ How soon does a product manager need a product plan?

☛ How can a QA / tester become a product manager?

☛ How can a salesperson become a product manager?

☛ How should a product manager use feedback from industry analysts?

☛ Are there any product road map best practice tools?

☛ How much do you share with beta program participants?