The major responsibilities of a brand manager are:

☛ To oversee the overall performance of the brand and will be a single point of contact for overall profitability of the brand on a whole.

☛ To involve from budgeting to product development inclusive of pricing, packaging, promotion to enhance brand image of the company

☛ To design market research studies with MR agencies and utilize the results to take better business decisions regarding market assessment of the company's products

☛ To be involved with ad agencies to coordinate advertising, event management and marketing communication activities

☛ And also, be familiar to handle overseas operations and willing to travel overseas in short notice.